For the single “Your Power” by Lecrae featuring Tasha Cobbs-Leonard, I worked closely with the Reach Records Marketing Team to produce a rollout plan. After long deliberation, I had the idea to create a music video that paid tribute to the hardship(s) of a person, or people. Unfortunately, due to unforeseen circumstances, we weren’t able to shoot that particular content, and pivoted to what you see below. “Watch as Lecrae and Tasha sit down for a conversation about purpose, mental health, music, the church, and the state of Christian music.”